A working group has been established with the objective of overseeing and driving the development of the call center sector in Pakistan. This forum is in line with the current trends in the global IT sector where the focus has shifted from software development to providing IT enabled services. This group is not only developing the call center sector in Pakistan, but is also laying down the foundation for the creation of the IT enabled services sector in Pakistan. This working group aims to:

• Create awareness through a strong marketing campaign to portray a positive image of Pakistan and the potential of the call center sector.
  
• Establish a one-stop shop for setting up call centers in Pakistan.
  
• Establish a forum where investors and prospective operators for call centers can be brought together.
  
• Conduct road shows in North America and Europe.
  
• Hold two annual international conferences on call center with the intention of promoting the offshore service model to North American and European companies.
  
• Have a legal and marketing presence in North America for call centers.
  
• Promote human resource development through educational institutions which offer call center training including: a) English language skills b) customer support skills c) customer support etiquette d) accent reduction skills e) email response skills f) online chat skills.